Koelnmesse Centralizes Marketing Translations with Across

For leading trading fairs in more than 25 industries and a trade fair portfolio comprising more than 75 specialized trade fairs, Koelnmesse GmbH needs a lot of marketing information in various languages. This year, the central Marketing & Communications department of Koelnmesse decided to introduce the Across Language Server as a central platform for all language resources and translation processes in order to transparently control all translation projects from one point.

For its international business, Koelnmesse prepares exhibitor and visitor information, advertising media, press information, online communications including web pages, and information for social media channels. In view of the approximately 44,500 exhibiting companies from more than 120 countries, about 2.7 million visitors from 220 countries, and more than 20,000 accredited journalists, whose texts are made available, the translation workload can only be handled with the help of language service providers and freelance translators, who can now efficiently collaborate with the responsible staff of the newly instituted Marketing & Communications department, using Across as a central platform. At Koelnmesse, the translation management system is not only used for the purpose of streamlining translation processes and thus saving administrative expenses. "Thanks to the central management of all translation-relevant data, Across also assists us in meeting our high quality requirements for marketing material. Furthermore, the system provides us with valuable information that enables us to align our service providers even more effectively with the specialized terminology and requirements of our trade fair markets", says Jochen Dosch, Head of the central Marketing & Communications department at Koelnmesse GmbH.


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