DMEXCO: Paving the Way for Successful International Marketing with Across

Press Report

Karlsbad/Cologne, August 20, 2019: At this year's DMEXCO in Cologne, Germany, Across Systems GmbH will present solutions for successful international brand presentation. Together with the language service provider Welocalize, the software manufacturer will show how enterprises can efficiently deliver high-quality marketing content in multiple languages.

Many companies are eager to boost their growth by marketing their products on an international scale. This does not require a local presence in the target countries. Still, to duly address the target groups, it is necessary to translate product information and marketing content into the local languages.

The Across Language Server helps enterprises to master this challenge. The software solution of Across Systems delivers all components required for the implementation of efficient, secure translation processes. Previously used sentences are stored and can be reused in subsequent translations. The integrated terminology management ensures the consistent use of the correct product designations in all languages. The project and workflow management, too, can be streamlined and automated in the translation management system. Interfaces to PIM, web shop, or content management systems enable direct data exchange and additional time savings. At the DMEXCO (Hall 7.1, Stand E019), the Across team will offer insight into the translation management with the Across Language Server.

To learn more about the automation of translation processes in marketing and e-commerce, do not miss the lecture "PIMp My Processes: Translation Management in E-Commerce" by Marina Orešković, Product Owner at Across Systems, which will be held on September 12, 2019 from 4 to 4:45 p.m. in seminar room 8.

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