Across Releases White Paper on Marketing Translations

Press Report

Karlsbad, September 30, 2019. In a new white paper, Across Systems GmbH describes how marketing managers can leverage multilingualism to develop the international market. With this white paper, the provider of translation management software addresses enterprises that are set to get positioned in new target countries. Readers are provided with valuable tips and check lists to support them in this endeavor.

Companies that plan to successfully market their products and services in other countries and languages face a number of translation challenges, such as the consistent use of terminology, lean processes, avoidance of redundant translations, and the selection of suitable terms—also for the search engine optimization (SEO).

To master this task efficiently, such a project must be based on a sound foundation from the outset. This especially includes the deployment of a translation management system (TMS) as a central platform. A TMS provides the needed components in the form of an integrated work and system environment for all internal and external parties involved. The new white paper of Across Systems describes the functions and benefits of a TMS.

One of the chapters focuses on the question why machine translation (MT) might not be the best choice for marketing texts. Moreover, the reader learns which cultural circumstances he should take into consideration in multilingual content and how he can make his website more attractive (keyword: SEO).

Download the white paper: "Successfully Translating Marketing Content".

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