Since its humble beginnings in the 1980s, e-commerce has grown exponentially. By 2020, some 14.5 percent of the global retail revenues will be generated via e-commerce, an amount of €3.4 trillion. DHL predicts that of this amount, €770 billion will be generated by the international e-commerce, that is, in different target markets. According to the "Pitney Bowes Global Ecommerce Study 2017", 67 percent of the individuals surveyed have already purchased something online. 32 percent of the consumers purchase online at least once a month.
Though online shopping has become commonplace, it can be difficult to win over customers. The target groups are very demanding and will turn to one of the countless alternatives if they are not impressed, if they are not able to find a product immediately, or if the payment is too complicated.
One of the challenges companies are often confronted with is that their marketing content originates from different authors. Moreover, they may use various systems for the content creation, e.g. a PIM, CMS, or web shop system.
International e-commerce is characterized by many regional differences, which may cause difficulties where complex processes are involved. One of your priorities should therefore be to standardize your marketing content as well as your internal and external processes.