Do you still remember Felix Baumgartner's stratosphere jump in 2012? The record jump sponsored by Red Bull—which also became known as "Red Bull Stratos"—made history. The recordings of his daring feat along with the preparations and delays reached an audience of millions. But what does the jump have to do with technical documentation?
For some time, marketing departments in particular have been looking into the possibilities of storytelling. Recently, companies have started harnessing storytelling for technical documentation as well. Of course, this does not always necessitate an investment of €50 million as in the case of Red Bull. After all, the objective of technical documentation departments is not to pull a PR stunt, but rather to make user manuals and maintenance guides more attractive.