Time, money, and quality: You are doubtlessly familiar with the ominous triangle in which it is very difficult to meet more than two criteria at a time. This is also true of translations: A quick and cheap translation often tends to be of a rather poor quality.
On the other hand, as the budget pressure is very high especially for translations, businesses need to introduce the right measures in order to get high-quality translations despite this pressure. It is important to remember that translations serve as a company's figurehead. For example, poorly translated advertising and product texts can push up the threshold for a purchase decision.