All that glitters is not gold! This is also true for translations and translation service providers. Far too often, customers are blinded by dazzling marketing masterpieces. Others favor low prices over value for money. Where background knowledge and insight are lacking, it is easy to spellbind some with empty promises or half-truths.
This often results in enormous quality problems, which in turn trigger a substantial waste of time and unforeseen extra costs in order to restore the required quality—provided of course that the damage is not already beyond repair.