Across Blog

101 Stories from the World of Translation

What Is Software Localization?

To increase the user-friendliness and the user experience, such software is often needed in a variety of languages apart from the language in which it was originally developed. This is where software localization comes in, a subject area that is becoming increasingly important. That’s because there’s no way around software localization if a company wants to succeed internationally.

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    What Distinguishes Marketing Translations from "Normal" Translations?

    Avoiding translation errors merely accounts for a fraction of what marketing managers need to take into consideration when getting prepped for new target countries. The main issue is to make sure that products and services are positioned in such a way that the needs and expectations of customers and other stakeholders are duly addressed. Various contents need to be delivered to the right target groups in various ways.

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