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In today’s global economy, multilingual communications are the tool to multinational revenue profiles and global brand recognition.
Consumers all over the world are increasingly demanding local-language materials as a condition for purchasing products. While most corporations recognize the need to address localization and translation simultaneously with content creation and management, they still struggle and are often overwhelmed by how to achieve this. Content globalization is attributed to the very final stage of product delivery.
The majority of US companies still miss incorporating and managing localization and translation as part of the core content lifecycle. Rather, they handle "black boxes" where “source content goes in and translated content comes out,” which is not an ideal situation, especially when it comes to efficiency!
Due to European business and regulatory requirements, European companies are way more experienced in translation management and efforts. They understand local-language information as a competitive advantage and aim for professional and efficient translation and localization management. Multilingual information is produced in a wide range of formats and languages, with processes and technologies always reviewed for improvements.
This highly beneficial one hour session provided information to learn how European organizations manage challenges and requirements for multilingual business communications.
It covered:
• The current state of content globalization
• Challenges companies face when entering global markets
• Key trends in managing multilingual content and appropriate technology
Effectively doing business on a global scale means having a seamless strategy for globalizing content. Improving processes associated with multilingual content is essential to being successful in the global economy.
If your company wants to be a best-in-class player in the global market, this webinar tells you more about success factors and common points of failure.
Speaker: Dr. Wolfgang Sturz, Transline Group
Date: Thursday, January 28, 2010
Duration: approx. 1 hour
Please contact us if you are interested in the recording.
